Fractals are ever-repeating shapes we find in nature, from trees and snails, to venous systems and plumes of smoke. Similarly, most every talk falls into a simple and universal structure. Plays also follow this pattern. No matter the length, no matter the purpose, most talks fall easily into the exact form we all learned in high school: Intro, three parts or Acts, Conclusion.

When clients first present a talk for me, I take notes, looking for this pattern. It’s very helpful for the speaker to know exactly what the three big chunks are in order to focus the text and learn the talk. It helps to see the form for pacing, emphasis, and arc. Read on…