Many businesses have both a Vision Statement, the aspirational WHAT we most wish for, and a Mission Statement, the HOW do we get there.  Apple Computers, known for their beauty and simplicity, had both components beautifully and simply stated in their original Vision Statement:

“To make a contribution to the world by making tools for the mind that advance humankind.”

The Vision, the aspirational WHAT is “to make a contribution to the world that advances mankind.”  And the HOW, the Mission, is “by making tools for the mind.”

It’s useful and fun to craft our own, personal Vision and Mission statements, our Purpose. They can serve as a North Star, a reminder of who we are and what we most value. They can also …Read on.