High vs. Low Intentions: how public servants can elevate the conversation

In last week’s post, Persuading a National Audience, I talked about the communication skills of great leaders. One hallmark of great leaders is that their overarching intention or purpose benefits others, mostly those with the least power. These are what I call, “high intentions,” as opposed to intentions that benefit the speaker, which I call “low intentions.”

For public leaders, examples of high intentions are:

  • To give hope

  • To help

  • To support

  • To elevate

  • To shine the light on

Examples of low intentions are:

  • To control

  • To convince

  • To extract

  • To impress

  • To belittle

  • To frighten

The PARIS HILTON RULE

Particularly insidious low intentions are:

  • To gain fame

  • To acquire great wealth

  • To have power over

These three might be the by-product of a high intention, but if they are the goal, watch out. The door is then open for a Machiavellian path. High intentions do not hurt others. Machiavellian low intentions often do.

This week, as we watch debates, ads, listen to those who want us to choose them, to vote for them, I invite you to listen for the true intention. Are these candidates wanting this role to serve others, to support us? Or are they there to extract something for themselves: riches, fame, power, adoration?

Next week, we talk about how the rest of us can elevate our communication. Yes, high and low intentions can help or hinder our every interaction!

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High and Low Intentions For Everyday Use

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Persuading a National Audience: politicians, organizers, pundits, and purposeful communication